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Marketing Executive

Job details

Location: Lowestoft, Suffolk

Salary: Negotiable

Length of Employment: Permanent

Working Hours: Full Time

Reference: PS3871LB

Vacancy First Advertised: Monday 20th May 2024

Job description

P+S Personnel are pleased to be working on behalf of our clients, who are currently recruiting a Marketing Executive to join their team based in Lowestoft on a full time, permanent basis.

Job Description:

The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets.

Main Responsibilities:

  • Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.
  • Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.
  • Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
  • Ensure alignment of email content with overall marketing initiatives and brand messaging.
  • Optimise email templates for maximum impact and deliverability.
  • Oversee and continuously improve the customer journey.
  • Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
  • Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results.
  • Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print.
  • Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.
  • Event & exhibition management and co-ordination.

Qualifications and experience:

  • Degree in marketing, communications or related field.
  • Minimum 3 years of experience in an email marketing role.
  • Understanding of CRM.
  • A/B testing and experimentation to improve email content, subject lines, and calls to action.
  • Experience using ESP's.

Person Specification:

  • Strong data analytical skills.
  • Creative, with the ability to bring together eye catching marketing communications.
  • Impeccable interpersonal, verbal and written communication skills.
  • Highly organized, detail-oriented, and able to work effectively with colleagues.

Working Hours & Benefits:

  • Monday – Friday.
  • Company pension.
  • Free on-site parking.
  • Employee discount.

If this is a role you are interested in, please apply online ensuring your CV is up to date.

Alternatively, please email your CV directly to jobs@pspersonnelltd.co.uk

Apply Now

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